Coca-Cola Fizz Factor Essay

1) The Coca-Cola Company in my opinion has every(prenominal) the resources listed in the chapter. They have been such a successful organization over the geezerhood that they posses financial, physical, human, intangible, and structural-cultural resources. It is because of their Global nature that I believe that they have these resources, and these are pauperisationed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a world(prenominal) brand it style that their capabilities must stretch through culture so I do believe it is very hard to develop unique resources and distinctive capabilities. However, because of the resources behind them in some ways it is easier to develop strategies and gain that competitive profit.2) Coca-Cola has a number of distinctive capabilities. Its brand is one by itself, they have created a competitive advantage just by their name, Coca-Cola is known globally and it is a testament to the organ ization that it is so powerful. An otherwise distinctive capability would be the shape and design of their bottles and cans, it may not seem like much but it can create nostalgia for and again turn in to a competitive advantage. Also with the patent for their designs it makes it unacceptable for competitors to imitate and take away that competitive advantage.3) 127 Years of Happiness This is a major strength Coca-Colas history and tradition automatically give it credibleness and make customers trust the brand. Other newer competitors just cannot compete with this, however it is extremely important that they continue to change and innovate. 200+ countries This may mean a global organization, but this brings about some weaknesses.You have to deal with so many different cultures, languages, climates, and beliefs that it can be very difficult to remain everyone happy and keep providing a quality product. 3500 products worldwide Again this is like the example above, it can be very challenging due to the diversity and target audience of all the products. However, it can be an advantage because of the variety of products you provide sets Coca-Cola apart from it competitors, giving them yet another competitive advantage.1,322,000 Tweets per quarter Twitter is becoming huge, and we saw during the Superbowl memory loss how powerful a marketing tool it can be. Oreo cookies tweeted Power out? No problem. You can still dunk in the dark so in my eyes I see this growing number to be a huge positive on a marketing front. Although on the other hand, social media can be very damaging, and if Coca-Cola does something bad, a negative reputation could spread around the world in a matter of moments. Protest convocation of 100,000 people wanting the original Coke back this shows that if you get it wrong you can face a major backlash from your customers. But this also showed how loyal people were to the original Coke, yes it was a negative result but it really highlights to the Coca-Cola Company what a great product they have.4) It has to be the capabilities assessment profile, by following the five steps of this option Muhtar Kent can truly analyze the strengths and weaknesses of the organization on a global scale. The key competencies and capabilities are what set Coca-Cola apart and they need to continue to focus on these aspects, it creates the competitive advantage and this must be maintained in the future. This is vital if Coca-Cola want to remain up there as on of the most popular brands in the world.