Marketing Heineken Case Study Example | Topics and Well Written Essays - 750 words

merchandising Heineken - Case Study ExampleThe company focuses on continuous improvement of the surround in which it operates its business. When it expand the business in different countries, it has made it sure that the business of the company should not hamper the environment factors of the nation. Thus it improved the effect of the business in the environment. Under this factor it tries to take the initiative to put down the green brewer and green commerce. It means the company focuses on the fact that create from raw material should not continue the environment and it increases the employment levels of the country.It has empowered the people who work with the company by providing them a quality life style and it has also improved the society and communities in which it operates through its various corporate social responsibilities. It has started to engage local anaesthetic people as the employees to increase the level of employment. This strategy has helped many people to f ind jobs and a carriage of living and has also reduced the unemployment level of the countries. Especially in create countries like India, Africa and east Asia, brewing has improved the level of employment. It has also implemented some healthcare policy to take care of the health of its employees and their families.It has always tried to enhance the positive impact of beer in the society because in many developing countries Beer is seen as alcohol and is prohibited. But Heineken improved the positive impact of Beer in society through liable consumption.